A comprehensive brand identity and advertising campaign developed for İş Bankası Resim Heykel Müzesi. The identity is built around a conceptual logo that combines the initials RHM (Resim Heykel Müzesi) with the floor plan of one of the museum’s exhibition levels, turning the architectural layout into a recognizable graphic symbol. The visual system was extended across a range of print, outdoor, and promotional applications, creating a cohesive identity for the museum and its communication.