A visual identity project for Hıdrellez Festival, developed through a contemporary interpretation of the festival’s cultural and symbolic character. The project became an early exploration of AI-assisted design, experimenting with AI directly on typography and letterforms to develop organic and expressive forms inspired by the spirit of Hıdrellez. The generated visual language was then developed into a cohesive identity system. The project includes a logo, poster series, and motion posters, combining experimental typography with traditional cultural references in a contemporary visual direction.